THE 14 DAY FITNESS BLUE PRINT - FOR NICE GUYS
Feel like the “chubby guy"?...... Not any more!
Discover how to lose 3–5kg and keep it off — without giving up weekends, beers, or your social life
A 2 min read - 1 min decision
Free, but limited spots!
Tired of trying get rid of your belly, love handles, and that soft, sluggish feeling with running, random gym sessions, or half-hearted diets — and still feeling stuck because nothing’s working?
If running was the answer, wouldn’t you be lean by now?
This FREE 14-Day Fitness Blueprint is for men who are tired of guessing their way through workouts, hiding in the corner of the gym, and carrying a belly that never seems to shift
In just two weeks, you’ll Master the basics— learning the exact movements and routines so you can walk into any gym with confidence, train without feeling judged, second-guessing yourself, and finally start seeing real results
You’ll unlock the BIG FIVE movement patterns every man needs — the same ones that
fast-track fat loss, build lean muscle, and make you look like you belong in any gym from day one
Whether you train in a gym or at home, in just 14 days you’ll:
Discover the most effective way to accelerate FAT LOSS
Build a stress-free routine you can actually stick to
Finally stop second-guessing yourself and start training like you mean it
No fluff. No confusion.
No guesswork.
Just a clear, confidence-building plan — even if you’re starting from scratch.
Why most program's DONT work
❌ Too much, too soon
They throw you into 5-day gym splits that takes a degree to understand, meal plans, and rules you’ll never stick to when life gets busy.
❌ No flexibility
The plan doesn’t care that you’ve got work, kids, sport, or actual things to do. Miss a day? You're “off track” again.
❌ All or nothing mindset
One slip-up and it’s back to square one. That perfection approach keeps you stuck in start-stop cycles.
❌ There's no real education
You’re told what to do — not why. So the second the plan ends, you’re back to guessing again.
❌ Your confidence isn't factored in
They assume you’re comfortable in the gym. But if you’re unsure where to start or what to do, you’re already behind.
Why This One DOES
✅ It starts where you are
Whether you’ve not trained in years or you’ve just lost momentum — this blueprint meets you at your current level.
✅ Short, simple, realistic
No 90-minute sessions. Just short, structured workouts that fit into busy days without burning you out.
✅ Built for real life
The plan bends with your schedule — so you can train, eat well, and still enjoy your weekends, beers, and social life.
✅ You’ll actually learn what to do
You’ll master the basic movement patterns, so you can walk into any gym and know exactly what to do.
✅ It’s designed for confidence
Every step builds your belief — in how you move, how you eat, and how you show up. No more guessing. No more starting over.
"In just 6 weeks, I shaved a minute off my 5K time, boosted my energy, and kept enjoying food without feeling guilty
I’ve lost 3 stone, feel fitter at 36 than ever before, and might need a new wardrobe"
Chris -
“I’ve already lost 2.8kg and feel better in myself with more energy. The real reason I’m doing this? So I can play just one proper game of football with my son when he’s older — that’s what keeps me going.”
— Martin
FREE but hurry spots are limited!
It takes less than 30 seconds.
No payment - No pressure
What's the 14 Day Fitness Blueprint about?
This isn’t about spending hours in the gym or following some impossible routine. Nope.
Each day, you’ll get
Daily 5-10 Minute Tasks
Express 5-minute tasks to help you move better, so you finally know what you’re doing—without the aches, awkwardness, or fear of being judged
Learn the 5 essential movement patterns so you know exactly what to do — no more winging it or feeling out of place
Step-by-Step Guidance
No more guessing, no more overthinking — just simple steps that fit into your day,
Follow a done for you plan that fits your schedule
No more falling off track every time life gets busy
Beginner-Friendly Workouts:
Simple enough if you’re starting out — or even if you hit the gym regularly and can’t work out why you’re still carrying the extra weight, this will help you fix what’s been missing all along
You will finally learn how to build muscle and be ready for the stuff that matters — sport, family, work, and everyday life
FREE but hurry, spots are limited!
“When I first signed up, I wasn’t even sure this would work — I just wanted to try something."
"Walking around the pool on holiday, I caught my reflection in a window and couldn't believe it. Youve changed my life. I've got my energy back, the body i wanted and I’m proud of where I’m heading as I turn 40."
— Ian
Why listen to me on this?
Hi, I’m Matt
Husband. Dad. Recovering Nice Guy.
Fitness Coach who’s been stuck too.
I’ve helped guys just like you stop guessing, get moving, and finally feel back in control again.
10 years ago, I was overweight, frustrated, and constantly putting myself last.
I thought I was doing everything right — gym, sport, “healthy” eating — but nothing worked.
I’d say yes to everyone else, skip workouts, and grab the first thing I could find to eat — because by the time I thought about myself, I’d run out of time or energy to train or cook anything decent.
Work and family always took priority, and my own health kept sliding down the list
And whenever I did make it to the gym, I’d find myself avoiding certain areas because I didn’t want to look like I didn’t know what I was doing.
It wasn’t just about my fitness — it was the same pattern repeating itself.
I was playing it safe, I didn't want to rock the boat, I didn't want to be judged or feel embarrassed and kept wondering why I was stuck.
Like Dr. Robert Glover says: “Nice Guys don’t finish last — they rot in middle management.”
That hit me hard.
Because it’s true — if you keep putting yourself last and avoiding discomfort, you don’t just stay the same… you slowly fade.
Until one day you realise the best years of your life have passed, and all you’ve got to show for it is a body you hate and a list of things you never did.
That’s exactly why I created the Nice Guy to Fit Guy Programme — a simple, proven method to help guys like you:
➡️ Stop putting yourself last
➡️ Rebuild strength, confidence, and energy
➡️ Get leaner and more muscular without it taking over your life
🚫 Why Most Nice Guys Stay Stuck
Most of the guys I work with are smart, capable men — but they’ve been running on autopilot for years, always doing the “right thing” for everyone else while slowly letting themselves go.
Here’s what they were doing before:
❌ Running to lose weight — but feeling stiff, heavy, and still carrying the gut
❌ Gym sessions without a plan — bouncing between machines hoping it works
❌ Cutting carbs, skipping meals… then tucking into crisps at night
❌ Avoiding certain gym areas because they didn’t feel like they belonged
❌ Restarting every Monday with no real progress to show for it
❌ Saying “I’ll sort it when things calm down”… but they never do
What Actually Works (and what we do instead)
✔️ Short, focused express workouts (10–15 mins) you can actually stick to
✔️ A plan that fits around work, sport & family — not against it
✔️ Simple nutrition tools to stop snacking and eat like a grown adult again
✔️ Building gym confidence so you finally know what you’re doing
✔️ Support and structure so you never start over every few weeks again
If you’re sick of not getting anywhere — and ready to stop coasting, stop coming last, and finally feel proud of the man in the mirror — this is your next step.
Join the FREE 14-Day Fitness Blueprint today!
FREE but hurry Spots are limited!
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